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ข้อมูลอุตสาหกรรม/ Premier League set for TV revolution as unpcedented access g

Premier League set for TV revolution as unpcedented access g

วันที่วางจำหน่าย:2022年11月24 เรียกดู:  ผู้เขียน:

The Premier League plans to introduce real-time graphics and data into its broadcasts on Sky Sports and BT Sport later this season after signing a new deal with Genius Sports

Television coverage of the Premier League could look very different later this season after the competition signed a deal to revolutionise its offering to fans.

ThePremier Leagues technology partner Genius Sports have developed a skeletal tracking system which allows data to be relayed in real time. That means broadcasters like Sky Sports and BT Sport will be able to show viewers statistics like each players running speed and shot velocity as the game unfolds.

Viewers wont have to wait long for this new and enhanced experience either, with changes set to be rolled out later this season. While the breakthrough, which was agreed earlier this week with the Premier League, is primarily for broadcasters and their viewers, it will also be provided to the clubs as a coaching aid.

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All Premier League games are broadcast with an eight-second delay enough time for Sky and BT to add graphics to accompany the action. Examples from Genius Sports subsidiary, Second Spectrum, shows running speeds appearing alongside players as they charge down the wing and shot speed popping up as a goal goes in from long range.

The cutting edge technology works via state-of-the-art computer vision, artificial intelligence and machine learning. The possibilities wont stop there, either.

Genius Sports say they are aiming to provide dynamic, interactive metaverse applications as a next step which would allow fans to put themselves directly into the action.

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This partnership is an important next step in demonstrating the way data and advanced technology can amplify storytelling and fan engagement, said Genius Sports chief executive Mark Locke.

Genius has believed deeply in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League. Were incredibly excited to work on solutions to enhance how the most popular league in world soccer is consumed by millions of passionate fans worldwide.

Broadcasting the Premier League is big business and the league is always looking to push the envelope for ways to innovate and keep its audiences engaged. Genius Sports are also working on a mesh tracking system, which will see data collected from contact points all over each players skin.

The Premier League renewed its domestic broadcast deal with Sky, BT and Amazon in May 2021, with the broadcasters paying 4.8billion to show matches between 2022 and 2025. International rights, meanwhile, are now worth even more, at 5.05bn, having risen by 30 per cent over the last package, which brought in 3.89bn between 2019 and 2022.

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